Buy Grow Repeat

30: Deploying Empathy with Michele Hansen

Episode Summary

This week's guest is indie hacker Michele Hansen. Johnny interviews her about the book she wrote. Deploy Empathy. Michele reveals some research tricks for your new SaaS idea.

Episode Notes

Welcome to Buy Grow Repeat, the podcast that documents Matt's and Johnny's journeys building their respective online software portfolios.

Today's topics include:

00.50: Introduction
04.15: Michele's motivation for writing her book
08.04: Why should you interview potential customers?
12.13: The Rubber Duck Theory
14.35: How to not push your interviewee in a certain direction?
19.53: Giving something in return for the interview
24.04: Making your research attractive for participants
28.02: How to find your interviewees?
33.35: How many participants do you need?
35.00: Scripts for your interview
38.00: Do you need to 'refresh' your group of participants?
 

References:

How to Buy Small Companies Course—where Matt and Johnny met (This is an affiliate link)

Johnny's portfolio & updates

https://surveybot.io

https://newsletter.johnnytong.com

Matt's portfolio

https://sftwr.io

https://wpdiscussionboard.com/

https://WPGeeks.com

Follow us on Twitter for more live deal/progress updates

@johnnytong

@mattgeri

@buygrowrepeat

The podcast is edited by Rory Jonkergouw

@radiorory