Buy Grow Repeat

15: Pricing As A Conversion Strategy

Episode Summary

This week Matt and Johnny discuss how to use pricing to achieve the anchoring effect to increase conversion.

Episode Notes

Welcome to Buy Grow Repeat, the podcast that documents Matt's and Johnny's journeys building their respective online software portfolios.

Today's topics include:

• How we think about pricing tiers and our pricing page
• Johnny shaves 50% off of his expenses
• Goals for next week

References:

How to Buy Small Companies Course—where Matt and Johnny met (This is an affiliate link)

https://www.priceintelligently.com/blog/bid/181199/price-anchoring-to-optimize-your-pricing-strategy

Johnny's portfolio & updates

https://surveybot.io

https://newsletter.johnnytong.com

Matt's portfolio

https://sftwr.io

https://wpdiscussionboard.com/

https://WPGeeks.com

Follow us on Twitter for more live deal/progress updates

@johnnytong

@mattgeri

@buygrowrepeat

Our podcast is edited by Rory Jongkergouw

@radiorory